A happy team means better work. We know it, which is why we put our people first. We’re not above boasting about our high levels of staff retention. We attribute it to a few things, like our high staff to billing ratio which is way above the industry average. Also our preference for a flatter structure. In action this means implementing a Shadow Board, encouraging accessibility and inclusion among team members, no matter the title or experience.
*AFR #2 Best Places to Work 2021 | 2022 | 2024
A self-confessed coffee snob who’s been ‘Melbournised’ by ordering a ‘Magic’, it’s fitting Adam is our Head of Performance & eCommerce: data never sleeps! This dad of two’s experience spans some of Australia’s most loved brands such as The Body Shop, KIA, ANZ & Harvey Norman. When he isn’t building ecommerce businesses, he’s watching Danny Riccardo F1 re-runs or supporting his beloved Sydney Swans.
National Chief Operating Officer, Adrian Roeling is so cool he gets called ‘AR’ for short. An entrepreneur who started is own agency in uni & has since managed global digital marketing programs & national media agencies, AR now provides strategic advice to Hatchlings & clients. This happy husband also tries to provide strategic advice to the junior soccer team he coaches as well as his 2 boys.
Not many Hatchlings can brag about singing on a real live stage (without gate-crashing), but Adri can. Ex-backup dancer for The Veronicas, Adri now invests her creativity into her role as Senior Media Manager. When she’s not feeding top-notch campaign solutions to clients, she’s living by her ‘food is life’ mantra & feeding herself.
It’s no coincidence ‘Pascoe’ & ‘passion’ both begin with ‘pas’: Pascoe IS passion. Which is good for Hatched; even better for our clients. By day this passionate Head of Product is blowing clients’ minds with the micro & the macro & analytics & statistics: by night, this husband is raising 2 wonderful kids & growing his vinyl record collection.
Our new Performance Manager, Angus Craig, joins us with a Bachelor of Media and Communications and five years of experience. He excels in crafting digital campaigns across search and social media, and has a diverse range of interests including sports, hiking, and beach outing.
Ash oozes oodles of experience in the media game & thrives on challenging the status quo. She also thrives on crime docos which is somewhat in contrast to her passion for cooking & all things creative. (Or is it?) A bright & bubbly Group Business Director, Ash attributes her success to her 2IC: her pint-sized toy poodle Pippa.
Axel, a digital marketing specialist with a passion for advertising, defies stereotypes by bringing creativity to his work. With experience in both agencies and client-side roles, he's always on the move, fueled by a love for sports and an appreciation for the eclectic in art galleries. Welcome, Axel!
Belinda is such a cool cucumber she’s simply called ‘B’. It’s no coincidence ‘bright’, ‘brainy’ and ‘bloody unreal’ also start with B, because B is all of these things. A Planning Manager who eats data for ‘breakfast’, B is a ‘beast’ when it comes to data-driven media planning & strategy. Hatched is ‘blessed’ to have her!
Martech Solutions Lead, Bella Masters is aptly-named: she’s a master in her craft & she puts on quite the performance after demolishing a bottle of wine that was named after her. Social expert by day & social butterfly by night, Bella thrives when trying new foods while poring over killer client campaigns.
Berlian divides her advertising tenure between Washington D.C. and Sydney, now firmly rooted at Hatched. She's led campaigns for Medecins Sans Frontieres, McDonald's Olympic Games Partnership, GIO, and Planned Parenthood Federation of America. Renowned for pioneering digital strategies, her work reflects innovation and uniqueness.
Meet Billie Gill, our vibrant senior finance/commercial analyst injecting youthful energy. Beyond numbers, she's a bookworm whose Insta captures Melbourne's vibrant scene. A Penn State exchange alum, she's adept at balancing work and play, indulging in tailgates and culinary adventures with her partner.
Sydney GM Cat has a bunch of cool client experience under her hat, like Kia, Nestle & the NSW Government. Her best job ever (excluding this one) was working at the London 2012 Olympics where she escorted corporates to events. When Cat isn’t camping or climbing Kilimanjaro, Annapurna Base Camp or Kosciusko, she’s eating. Which demonstrates balance, in our book.
Self-confessed coffee addict Clare loves everything from yoga & Pilates to bouldering & hiking. Add some data & research to this Senior Performance Directors list of loves & you have quite the wild card. Oh – did we mention this award-winning media mogul is a champion Uno player? No? Well. Draw four.
Senior Media Manager Clare is one of those people who continues to surprise & delight the more you peel back her layers. Clare is a super-savvy media craftswoman with oodles of cool clients in her impressive portfolio. She’s also a potential super-savvy crab-catcher, having watched all 17 seasons of The Deadliest Catch.
Spending 5 minutes with our Head of Strategy Danni is like taking a 5-week holiday in Tinseltown. Which makes sense, given she’s a piano-playing-singer with a Eurovision addiction. This award-winning comms queen possesses oodles of experience across brands like Tassal & the Pyjama Foundation, and simply loves people. We simply love you too, Danni.
While Denise is the Head of Digital, Data & Tech her quick Irish wit & want for whiskey bucks the geek trend that’s so commonly associated with data lovers. With programmatic experience coming out of her experience, when not obsessing over her craft Denise is obsessing over “a proper potato”. And running from creepy-crawlies. To be sure to be sure.
Diana proclaims she’s a fashion failure, embracing only the ‘media’ part of her Fashion & Media degree. But a fashion failure she’s not: this to-die-for Director makes underwear & swimwear for physically disabled women in her spare time. Conversely, a Shark Tank failure she is, having participated in the German show TWICE, but never making it to the telly…
Emily's obsession with Italian food could be attributed to her previous life at Leggo's watching competitors gorge in a 'Best Bolognaise' competition. She also worked at Bunnings but prefers fancy fettuccine over a snag. When not sprinkling investment magic on Hatched clients, she's sprinkling mum magic over her son, Caden.
We’re so glad Senior Media Executive Emily Stewart chose media over web design because we love having her brain here at Hatched! Armed with a Bachelor of Design in Digital Media, Stewie helps make it all happen. What she didn’t make happen is owning a dog – she owns a rabbit who THINKS it’s a dog – so, #efficiencygains.
Georgie, a long-standing figure at Hatchedis armed with degrees in Psychology and Advertising, she began at REA and excels in property sales. Bagging major accounts like Satterley and GJ Gardner, she juggles her expertise with motherhood, making her a multitasking dynamo.
Georgie Read, the cherished original Hatchling, embarked on an industry journey, honing skills at Hatched Media, then gaining marketing experience at Lifestyle Communities. Despite challenges, she achieved project launch success. Now, amidst new engagement parties, Georgie aims to introduce her friends to the enchantment of Eurovision.
Meet Hannah Kurtz, our Senior Performance Manager, blending fashion with adventure. Living in four countries, she adores Australia. With fashion brand management background, she's enhanced brands like lululemon, Alias Mae, Windsor Smith, and Leelo Active. Passionate about health, she transforms Eye of Horus and loco Love.
Media Executive Harriet IS as impressive as her movie-star name. With degrees in business & health science & experience working on one of the country’s biggest car brands, Harriet is also a self-confessed plant addict who loves true crime podcasts & drinking wine in the sun. She also loves her whippet Roo. Hatched is happy to have Hattie!
The founder & leader & deadest legend of Hatched, Jack is responsible for putting entrepreneurialism back into media. Jack & his Hatchlings partner with clients to provide great service & work that actually works. At home, Jack is standing up for men’s rights with his wife & 2 daughters & playing the Melbourne theme song on repeat.
Media Executive Jacklyn is part of the Hatched engine that keeps the wheels turning, helping conceive & deliver stunningly-standout client campaigns. Speaking of stunning & standout, Jacklyn loves musicals & is herself a piano player & classical music aficionado. Praps she’s planning on starring in her own musical? Watch this space.
While it’s hard for us to wrap our mouths around Jayden’s surname, this Digital Solutions Lead has no problem wrapping his brain around campaign strategy & planning. When he’s not wowing clients, Jayden loves escaping to the country for some R&R. But not to smell the fresh air: Jayden can’t smell. (This is not a joke.)
Diamonds might be a girl’s best friend but thankfully Media Manager Jemma Diamond doesn’t discriminate. Like her namesake, Jem brings colour & clarity to client campaigns, executing them with shiny brilliance. A concert-going yogi who loves her cavoodle as much as her hubby, Jem’s itching to collect another passport stamp.
Jessica Chen, a proactive individual, seized the pandemic as an opportunity to launch her business. Post-pandemic, she transitioned into the media industry after studying marketing at RMIT. With a year and a half of experience, she's worked with diverse clients like Seasol and Sexyland.
Jodie is Hatched’s new media reconciler. She has the tricky job of matching bookings to bills and queries to bookings. It can be a tough gig, but Jodie is well up for it. She’s done harder things, like climbing and standing on the rim of a volcano and getting much sort after tickets to the Foo Fighters. And we know how hard they are to come by in this Foo loving land.
This Performance Manager brings a Digital Media Marketing degree to Hatched as well as years of marketing experience. She also brings with her travel experience, having recently spent 6 months in Central America. This fun-seeker-come-sunseeker – who is currently learning Spanish – will be found out in the sun whenever it’s shining, especially if it’s an outdoor bar. Olé!
Meet Laura Keo, Hatched's operational powerhouse! With a Bachelor's in Media & Communications, she's honed 13 years of trading and account management at global agencies. Laure excels in multitasking, balancing impressive campaigns, motherhood, and hobbies like yoga, cooking, and sewing.
Performance Manager Lauren’s surname is similar to the word ‘campaign’, which is fitting given she lives & breathes killer campaign management & implementation. It also means ‘countryside’ in Italian, which has nothing to do with Hatched, but is quite lovely. What isn’t lovely is Lauren was once attacked by a bird & now fears them. Non buono.
Meet Lenka Kleinova, our Performance Director, a marketing enthusiast from Slovakia thriving in Sydney for over a decade. With a Master in Marketing and Communication and a decade in digital marketing, Lenka mentors and enjoys 90s cinematography, beach strolls, and coffee. Her greatest joy? Exploring with her son.
Meet Liam Brian, our hilarious Media Manager, with a face you might recognise from all his media adventures. After venturing into the wild media jungle and working with huge clients, he realised the grass was greener where he started - at Hatched! When he's not impressing us with his skills, he's either scoring goals on the soccer field or showing off his legendary Xmas party stamina. Welcome back, Liam!
Lucy’s extensive media & marketing experience across some of Australia's biggest brands set her in good stead as Head of Marketing at Hatched. A consumer insights-led marketer, Lucy ensures Hatched hits the right note when it comes to what we say and do. Lucy has studied nutrition which has made it exceptionally difficult to steal her lunch from the fridge or eat chips in front of her.
Maddy Chan, our Associate Director, excels in impeccable client service. With boundless energy and a perpetual smile, she's managed retail stores and now leads at Hatched. A self-proclaimed Excel addict, she balances work with cuddling her cat Ari and planning travels despite her fear of planes.
From excelling at RMIT marketing to mastering e-commerce, I handle hefty campaigns - $300k monthly on Meta & Google. Beyond algorithms, I support Essendon in AFL and Celtics in NBA. A culinary Jedi and Marvel/Star Wars fan, I'm always cooking or watching sagas.
Matty Franc is frankly fantastic. A Account Manager who specialises in property, Matt helps craft & execute media campaigns that make brands stand out in a crowd. An avid bruncher & luncher (most definitely not a puncher), you can find Matt on the dancefloor competing in both ballroom and Latin dancing. Ole!
Emily is a client service specialist with more than a decade of experience working in London and Melbourne across a mixed bag of categories, but all the good ones. When she’s in Melbourne she loves the footy, the beach as well as theatre and going to gigs. When she was a resident of London she took advantage of the European countries on her doorstep, getting 15 different stamps in her passport in a single year.
Name any category and it’s highly likely Lara has worked on it. But nothing has made her prouder than launching a national anti-smoking and anti-vaping campaign for the Federal Govt and encouraging them to use TikTok for the first-time. After cycling headlong into a bus in the Netherlands, Lara walked away with just a bump to the head and a new scar, but it’s made her appreciate the little things like soaking up the beautiful Brisbane rays, reading in the park and yep, crocheting. Maybe we should get that bump looked at a little closer!?
Well well well. What can we say about Mel? A lot, as it happens: she’s a painter; holds a Masters in Journalism & Comms; a Bachelor of Fine Arts (Honours) Digital Media & Planning AND is just an absolute gun human. As our Senior Media Executive, Mel adds sparkle to media campaigns (& our lives) – in between going to gigs & dining out.
What do you get when you cross a cheese-loving football-fanatic with over 30 years’ media industry experience in the UK & Oz? Our Chairman, Mike! While having big brands like Coca-Cola under his belt exudes uber-intelligence, this ex-music industry mogul once refused to collect Madonna from the airport because he was “too busy”. Oh, Mike…
Nelson joins the strategy and planning team at Hatched, bringing years of experience across a range of categories and clients, ensuring their comms planning is always best in class. A keen traveler, cyclist, and snowboarder, Nelson loves chasing adventure—usually with his vintage camera in tow to capture the moment. But when he’s not carving up mountains or clocking up km's on his bike, he’s on a mission to try something new every month. First up? Watercolor painting. Not what we expected either!
Paul boasts extensive media experience, including work with top Australian and UK brands, notably the British Army. In a remarkable campaign, his team captured soldiers climbing Mt Everest, turning footage into ads overnight. At Hatched and home, Paul engages in various awe-inspiring activities like cooking, hiking, and playing musical instruments.
Peter is a sports nut! He loves sport so much he even got a degree in Sports Media. He’s worked for AusCycling and make sure their social media was on track. But his real love, apart from performance media of course, is basketball. He loves watching the NBA and the WNBA. Though he hasn't made it to Houston yet to cheer on his beloved Rockets, Peter is more than happy to channel his passion for performance into delivering results for his clients.
Raesh is both a media craftsperson & an office entertainer. With an impressive work history spanning TV and corporate comms, she now leads Hatched’s people and culture efforts…in between belly dancing around desks. She’s our all-round media-slinger, great-singer & fun-bringer!
Every agency needs a Reg in its life & we’re just glad he’s ours. This Planning Director dives deep-first into data to wow clients with the whys & wherefores. When he’s not working on client strategy, he’s working out at the gym or walking his Golden Retriever named Gary. GARY! See? We told you every agency needs a Reg in its life.
Riya, originally from Delhi, mastered her marketing expertise at Deakin University before settling in Australia. Excelling in search and social at a digital agency, she's now a valued Hatchling. Off-duty, Riya enjoys reading, cooking, and traveling, benefitting from her proficiency in three languages.
Our CFO Rob is a demon with numbers & a demon for his beloved Demons. A financial strategist with over 15 years’ experience, Rob spends his downtime with his wife, 2 kids & his dog. He also spends his downtime being tormented by flat packs & his wife who had to teach him the difference between a Phillips head & a flat head screwdriver. Handy-manning isn’t in his repair-toire.
As delicate as her name sounds, Rose is anything but. She is a media powerhouse with a Bachelor of Business Marketing, with a minor picked up in Entrepreneurship and Innovation at the Amsterdam School of International Business. But like a rose, she loves the fresh air of the great outdoors, which might have something to do with growing up in a school camp on the Mornington Peninsula. She’s taken that love all the way to the Himalayas and might be the only Hatchling with a hike to Everest’s peak on her bucket list.
Meet Rudi Morgan, our dynamic Senior Performance Manager. With a Communication and Digital Media background from the University of Brighton, Rudi co-founded a social media activation company, crafting unforgettable experiences, like a Resident Evil Zombie Apocalypse and Stephen King's Under the Dome launch hide and seek.
Sam, Hatched's SEO expert, brings over six years of digital marketing experience transforming businesses like Officeworks, Peninsula Hot Springs, Mirvac, and Brisbane's City Council. Now, she's focusing on Hatched's SEO product. When not working, she explores Canberra's hiking trails, camping, and wineries.
An avid musician, reader, painter & tennis player, Seneli is seriously coordinated – although we assume she doesn’t undertake all these activities at once. Makes sense she’s a Coordinator at Hatched, where she balances calm with media chaos. Seneli is simply sensational!
With a business degree in Digital Communications and Marketing, Shania is great at keeping campaigns running smoothly. She’s also pretty good at keeping herself moving. A dedicated step-tracker, you’ll often spot her power-walking around Windsor on her lunch break to hit 10,000 steps. Shania is also Hatched’s unofficial barista, thanks to years of brewing the good stuff. It’s definitely not in her job description, but somehow, we always end up in the kitchen, looking tired when she's working the coffee machine.
A porter in the Oxford dictionary is defined as 'a person employed to carry luggage. Our Head of Retail, with over 20 years' global retail advertising experience, is perfectly placed to carry our shopping. this father of 2 & diehard Crystal Palace tragic loves football, cricket & rugby - and, after nearly dying 3 times as a kid, understandably loves life!
Meet Sonya Le, our vibrant media coordinator and adventurous foodie! With a business background and a passion for travel, she's explored 18 countries. Embracing culinary inspirations from her adventures, Sonya loves cooking and baking. As a food blogger, she shares delightful gastronomic experiences.
With a surname evoking Spanish donuts, Media Executive Sophie Charos is just as endearing. Completing a BoB (Marketing) degree, Sophie helps deliver delicious campaigns irresistible to clients. A foodie with unrivalled dedication to detail, she's a sweet member of the Hatched team!
Every business needs a Steph. Why? She’s clever with her dual degree. She's a keen vintage shopper and wine bar hopper, with a love of fruit trees. She’s well-travelled, having covered the full sweep of Australia’s coastline and lived abroad. On top of that, she’s a performance manager with a proven track record in Government, FMCG, Non-Profit, and Entertainment.
Steve ‘Stevo’ Fisher hails from the UK where he worked across clients spanning Europe, the US & APAC. He’s now brought his English accent to Hatched & as National Chief Executive Officer, imparts his knowledge on the Hatchlings to help clients thrive. Outside of Hatched, Stevo’s teenage kids keep him active & impart their abundant knowledge onto him.
Meet Tallulah, the triple threat degrees in Politics, Philosophy, and Economics, infusing design magic into her media skills by day. Moonlighting as a poster wizard for local bands, she balances footy cheers, gym sessions, and epic video game quests with her housemates, accompanied by her feline sidekick, Cows!
Juliana Yeoh, or Jules, is a client partner at Hatched. Jules has a Bachelor of Commerce and more than a decade of media experience – both coming in pretty handy for leading the media decisions for blue chip brands across retail, insurance, beauty, and sport. But that’s not the only place her financial acumen shines—it’s a lifesaver when it comes to navigating the chaos (and costs) of Christmas get-togethers as one of nine siblings.
Leon hails from Cyprus. And he’s landed in balmy Melbourne in the middle of winter to bring a bit of sunshine to Hatched. Leon has been here before to get his Bachelor of Marketing at RMIT, and he loved the weather so much he’s come back. Leon likes music, making pizza and has a particular penchant for the correct pronunciation of scones. When he’s not talking about doughy stuff, he’s a performance manager and the icing on our cake.
Yasemin is not only a media gun with experience across great brands like Destination NSW, Kia and Puma, she’s also a micro influencer on TikTok with her expert subject being books. If that wasn’t making you feel like an underachiever, she’s also a soccer fanatic that coaches an under 7’s team.