Where the industry is cross-examined

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We round up only the most interesting happenings; cultural trends, ad wins and fails and media stuff like radio ratings. It’s a collection curated by our most curious minds and shared in one email, so you don’t have to go through your other 20.

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this Week's

12th August 2022
Things that caught our attention this week...​
It's been a couple of weeks since our last MB update, apologies. Tbh not a lot has happened in the world of Hatched since our last update. All in all, it's been pretty damn quiet. In fact, what did happen is barely worth a mention at all. There. Is. Absolutely. Nothing. To. See. Here ;). We don't quite know where to begin. Thank you to our clients, all our media partners, the agencies we work with and most of all our absolutely amazing team. Holy moly, Media Agency of The Year! Stay tuned for details of the PAAAAAARTAAAAAY!!!!!

Cat amongst the pigeons

UNSW Law & Justice academic, Dr Katherine Kemp, has launched herself into the centre of the media 1st party data & tech arms race, claiming that the big local players News Corp, Nine & Seven should be subject to greater scrutiny for claims that their customer data is “anonymous” and de-identified”.

In a published paper, Dr Kemp states that those companies could be in breach of Australian Consumer Law because the data they collect may not actually be unidentifiable.  Watch this space…

Mi3 article here

Whilst we're talking privacy...

Amazon is in the midst of two very interesting acquisitions, both of which will have seismic implications for our bodies and our homes.  The global retail, logistics and entertainment business first purchased US primary healthcare provider, One Medical, for $3.5bil and then acquired robot vacuum business, Roomba for $1.65bil.  The potential access this gives Amazon into some of the most intimate parts of our lives – our health and our homes – is unprecedented for a company with Amazon’s scale, capability and reach.  Interesting times…

Bloomberg article here


media Issue

The interesting bits from across the media landscape in the L7D...

Stan ♥ Sony

Nine’s local SVOD platform Stan has signed a multi-year deal with Sony in what has been dubbed a “strategic content partnership”.  Read, creating a playbook in how to beat Netflix?  This gives the platform exclusive access to shows like Breaking Bad & Better Call Saul, to compliment existing alignments with production businesses including Lionsgate, MGM, NBCU & Paramount.

NewsCorp flying high

Rupert Murdoch will be smiling from ear to ear, with news that the Aussie arm of his global empire posted record numbers, at $1.1bil net income and $10.39bil in revenue, for the fiscal year.  REA and Foxtel were the standouts.  REA Group grew revenue by 37%, with the Foxtel cohort of services up 31% in subscribers YoY, with the all important churn number reduced to just under 14%.

advertiser watch

A spotlight on advertisers doing interesting creative things...

  • HP telling us how the modern workplace needs to be.  Work Happy.
  • History Channel promo-ing it’s latest big budget docu-series – Colosseum.  “I would stay clear of the hyena, very gamey”.
  • Choose to Have a Choice with Trainline.