Where the industry is cross-examined

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We round up only the most interesting happenings; cultural trends, ad wins and fails and media stuff like radio ratings. It’s a collection curated by our most curious minds and shared in one email, so you don’t have to go through your other 20.

Sign Up View the previous issue: 13th May 2022

this Week's

13th May 2022
Things that caught our attention this week ...
Are you gearing up for a democracy sausage tomorrow, or are you one of the estimated 2 million Aussies who have already rocked up to a voting booth?  Whatever your political persuasion we hope that MB provides a little moment of respite from the noise and nonsense of the big bad world out there. 

Retailer climate crisis

Research from the Australian Retailers Association states that 75% of members believe they need to take urgent action in order to manage and reduce their impact on climate change, but almost two thirds say their business is not equipped for the change needed to transition to a low-carbon economy.  The data comes amidst a rise in consumer sentiment towards supporting businesses that are seen to be taking definitive steps in their climate and sustainability responsibilities.

AFR article here

Inclusivity Barbie

In what feels like late-to-the-party news, but good news nonetheless, Mattel has announced an entirely new range of inclusive toys that includes a revamp of the iconic Barbie brand, with the aim of representing diversity of background and community. The company says the range includes dolls with a “variety of skin tones, eye colours, hair colours and textures, body types, disabilities, and fashions”.

AXIOS article here.


media Issue

The interesting bits from across the media landscape in the L7D...

Disney doubling down

The local AU/NZ division of The Mouse announced a first wave of local content for it’s Disney+ platform with Nine original, locally produced shows to be launched in 2022/23.  Content includes scripted dramas The Clearing, The Artful Dodger & The Last Days of the Space Age; documentaries, Matildas: World at Our Feet, Shipwreck Hunters Australia, Chasing Waves, Fearless: The Inside Story of the AFLW; and two entertainment brands, Donna Hay Christmas & What’s Your Toy Story? The news comes after the Australian Communications & Media Authority data showed that the global streaming platforms spent a combined $153mil on local content across 2019 & 2020.


With a mandate to push out-of-home creative & content to new heights & a vision to capture greater consumer attention, oOh! launched a resource hub aimed at accelerating innovation across the OOH sector. POLY will engage clients & agencies to push boundaries in across campaign creative & content, and draw on the scale, data & insights that sit within the broader oOh! business.  “We are living in the attention economy & with the explosion in media channels, platforms & environments all begging for out attention, OOH stands out as being totally different to every other channel… with 40% of the ROI in OOH down to the creative” (Nik Ackland, CEO)

advertiser watch

A spotlight on advertisers doing interesting creative things...

  • Need a bit of a geek out?  INTERAC has you covered.
  • It’s time to Beanie On, Play On for MND.
  • The Global Wellbeing Movement is inspiring us to Movea little bit more in any which way that works for us.
  • The Royal Australian Navy uses some of its intelligence to hide an ad in plain sight.  Very, very, very cool.
  • Apple placing a focus on privacy.  Data Auction.
  • We don’t feature many ads from Croatia, but this from Croatia Insurance is smart, innovative & for the public good.  AI Anxiety Meter.