We round up only the most interesting happenings; cultural trends, ad wins and fails and media stuff like radio ratings. It’s a collection curated by our most curious minds and shared in one email, so you don’t have to go through your other 20.
Sign Up View the previous issue: 22nd July 2022UNSW Law & Justice academic, Dr Katherine Kemp, has launched herself into the centre of the media 1st party data & tech arms race, claiming that the big local players News Corp, Nine & Seven should be subject to greater scrutiny for claims that their customer data is “anonymous” and de-identified”.
In a published paper, Dr Kemp states that those companies could be in breach of Australian Consumer Law because the data they collect may not actually be unidentifiable. Watch this space…
Amazon is in the midst of two very interesting acquisitions, both of which will have seismic implications for our bodies and our homes. The global retail, logistics and entertainment business first purchased US primary healthcare provider, One Medical, for $3.5bil and then acquired robot vacuum business, Roomba for $1.65bil. The potential access this gives Amazon into some of the most intimate parts of our lives – our health and our homes – is unprecedented for a company with Amazon’s scale, capability and reach. Interesting times…
The interesting bits from across the media landscape in the L7D...
Nine’s local SVOD platform Stan has signed a multi-year deal with Sony in what has been dubbed a “strategic content partnership”. Read, creating a playbook in how to beat Netflix? This gives the platform exclusive access to shows like Breaking Bad & Better Call Saul, to compliment existing alignments with production businesses including Lionsgate, MGM, NBCU & Paramount.
Rupert Murdoch will be smiling from ear to ear, with news that the Aussie arm of his global empire posted record numbers, at $1.1bil net income and $10.39bil in revenue, for the fiscal year. REA and Foxtel were the standouts. REA Group grew revenue by 37%, with the Foxtel cohort of services up 31% in subscribers YoY, with the all important churn number reduced to just under 14%.
A spotlight on advertisers doing interesting creative things...